The digital has become an intrinsic part of our lives — influencing and tying to every aspect. Many times, it is the first stop for vulnerable populations (e.g. survivors of domestic violence) to seek support services. Organizations are slowly turning to AI to reach vulnerable populations where they are, i.e…

“I grew up with the belief that admitting mental health issues is admitting you are weak. You must never show you are weak cause you lose face and people will look down on you,” said a Reddit user. According to the WHO, nearly one billion individuals worldwide suffered from a…

Brand Insights in 3 sentences: Diabetes affects nearly 1-in-10 people worldwide, and for the millions affected the internet is a valuable resource for spreading awareness and normalizing their condition. Among the products and treatments available to diabetic patients, there has been growth in search volume for the weight-loss potential of…

Thailand has 8.7 million adolescents, who account for 13.3% of the total population. Research suggests that technologies such as computers, the Internet, and mobile phones have become an integral part of the lives of Thai youth. They are found to be using these digital technologies, especially Internet communication, significantly more…

Brand Insights in 3 Sentences: Disabled creators make popular and resonant content that pushes back against ableism, informs about the reality of living with a disability, and advocates for change in noninclusive spaces and businesses. There is an enormous diversity in approach between style, subject, and tone in these videos…

Mandy woke up with a severe stomach ache one morning. She couldn’t figure out what caused it, so she turned to the Internet. She googled “stomach ache causes”, “stomach ache cure”, “stomach ache home remedy”, “when do I need to see a doctor if I have severe stomach ache?”, and…

Abortion and Family Planning remain taboo topics in many parts of the world, including India. Conventional on ground market research cannot always get the answers needed for Foundations and Non-Profits to make the interventions they need to make. And so, we stepped in to digitally understand human behavior. Some of…

I wanted safe products for my children. After all, you shouldn’t have to choose between what works and what’s good for you. While that statement could be made by any parent, Jessica Alba has built a business around it. Once the purview of niche brands, the emergence of clean…

My partner invests my money for me. I still save most of my money in the bank. Investing is just too confusing so I have not started. These are conversations we’ve heard frequently from successful, 20–30 year old female professionals women who consider themselves independent in many ways. In an…

If you haven’t seen this video, you really should take a couple of minutes and see it. …

Today marks the International Day of the Girl Child which calls for awareness on the issues faced by girls worldwide, and recognises the empowerment and investment in girls. In his message for 2019’s International Day of the Girl Child, UN Secretary-General António Guterres writes that girls all over are challenging…

I asked my mother, what will I be Will I be pretty Will I be rich Here’s what search said to us: Growing up, girls have many questions. Both out of curiosity and concern. And they often correspond to big physical and emotional changes in life. What will I be when I grow up? What will it be like when I get my period? How do I use a sanitary pad? What…

The UN via Instagram Seventy-four years ago today, the United Nations (UN) was formed at the end of World War Two. Fifty countries came together in San Francisco, committing to maintaining international peace and security. Today, the UN is made up of 193 member states and stands for values we…

India has over 230 million boys below the age of 18: what does it mean for them to “be a man” today? What behavior makes them respected versus disdained? How is this directly connected with their behavior towards women? Is a man “less masculine” if he takes on non-traditional gender…

Our research interests take us to many places. Earlier last year, we studied abortion and family planning, and not long after, conducted a study into Clean Labels across various industries, including personal care (toothbrushes and tampons). Today, we dive deeper into the feminine hygiene market, studying how brands today talk…

India is home to 20% of the world’s adolescent girls. Digital literacy empowers them to achieve their full potential in both their personal and professional lives, and has become all the more important in light of the COVID-19 pandemic. However, in spite of increasing internet penetration over the last decade…

India’s rapid economic progress has led to a double burden of malnutrition — the country sees growing rates of communicable diseases but hosts a third of the global burden of undernutrition. With more than 5 million children in India dying every year as a direct or indirect result of malnutrition…

At Quilt.AI, we love studying human behavior on the Internet. This not only pertains to how people interact with brands or project themselves online, but also how they think and act on issues related to climate change, sexuality, and public health. This week, we set out to understand the attitudes…

At Quilt.AI, we like to hold ourselves to B-corp status. To us, what this also means is that we make it a point to give a portion of our monthly revenue to charity every month, to a cause we strongly believe in. …