InQuilt.AIbyQuilt.AIMarketing to the Gen Z audience: Image Rebranding with Generative AIHow can brands effectively appeal to and retain a generation notorious for brand hopping?Aug 18, 2023Aug 18, 2023
InQuilt.AIbyQuilt.AIUnder the Hood of Ad Benchmarking: CreativityLearn about the cultural models behind our AI apps and how they make data analysis a breeze.Aug 25, 2023Aug 25, 2023
InQuilt.AIbyQuilt.AIUnder the Hood of Culture Lens: Subcultures and AestheticsHarnessing Machine Learning to Navigate the Complexity of Modern Subcultures and AestheticsAug 27, 2023Aug 27, 2023
InQuilt.AIbyQuilt.AIUnder the Hood of Ad Benchmarking: Building the DatabaseLearn about the database powering our AI apps and how they make industry benchmarking a breeze.Aug 24, 2023Aug 24, 2023
InQuilt.AIbyQuilt.AIUnder the Hood of Culture Lens: EmbeddingsLearn about the cultural models behind our AI apps and how they make data analysis a breeze.Aug 24, 2023Aug 24, 2023
InQuilt.AIbyQuilt.AILessons From A Good Ad: Turning Flaws to FortuneHow did this supermarket sell reject produce? We use Sphere’s Ad Benchmarking to find out how their campaign reached 13 million people.Aug 22, 2023Aug 22, 2023
InQuilt.AIbyQuilt.AICharting Success: Decoding Ads from The Best Airline In The WorldWhat makes a brand stand out? We use Sphere’s Ad Benchmarking to discover how the best airline in the world markets itself.Aug 21, 2023Aug 21, 2023
InQuilt.AIbyQuilt.AIMarketing Copy In Minutes: Here’s How You Can Sell Anything To AnyoneHow do you create copy that’s captivating enough to sell the everyday item? Sphere’s Marketing Copy holds the key to your success.Aug 11, 2023Aug 11, 2023
InQuilt.AIbyQuilt.AIFrom Short-Term Quick Fixes to Sustainable Solutions: How Dieting Has Transformed Over TimeThinking of going on a diet? Forget unhealthy fad diets that promise instantaneous results, sustainability’s officially in style.Aug 4, 2023Aug 4, 2023
InQuilt.AIbyQuilt.AIAnalog Adventures vs. Digital Detours: How Different Generations Escape the Daily GrindSphere’s Culture Lens app reveals how escapism manifests in distinct ways across generations from baby boomers to the enigmatic Gen Z.Aug 3, 2023Aug 3, 2023
InQuilt.AIbyQuilt.AIThe Evolution of Anti-Aging Ads: What the TikTok Aging Filter Means for the IndustrySphere’s Ad Evaluation app reveals how skincare brands can ride on the hype surrounding TikTok’s aging filterJul 26, 2023Jul 26, 2023
InQuilt.AIbyQuilt.AIThe future of content optimization: Speed up and scale ad testing with AISphere’s Ad Evaluation app uses AI to rapidly analyze video data at scale to determine brand values and meaningJul 26, 2023Jul 26, 2023
InQuilt.AIbyQuilt.AITrack or Wreck? Generative AI conceptualizes albums for every music styleGenerative AI bridges two worlds by creating albums for imaginary bands based on common consumer personalities. Which one’s your bop?May 26, 2023May 26, 2023
InQuilt.AIbyQuilt.AIPast Rebels, Future Hits: Predictive AI watches viral music videos to discover trends through timeJourney through a visual timeline of aesthetic and cultural vibes from the 1980s to the 2010s. It’s time to get nostalgic.May 26, 2023May 26, 2023
InQuilt.AIbyQuilt.AIImagined Impact: Generative AI redesigns urban lifeDiscover how generative AI can help expand on potential movements to redesign urban consumption, transportation and infrastructure.Apr 20, 2023Apr 20, 2023
InQuilt.AIbyQuilt.AIMylk Magic: How plant-based milks are redefining dairy designIt’s not just about health and ethics. The allure of mylk is also in its killer aesthetics. AI analyzes design choices of top milk brands.Apr 20, 2023Apr 20, 2023
InQuilt.AIbyQuilt.AIGetting to know Gen AlphaBorn into a world of social media, smart tech, and globalism, this gen will be the ultimate power users and socially conscious consumers.Mar 24, 2023Mar 24, 2023
InQuilt.AIbyQuilt.AIA brand love affairOnline dating is really a lot like brand marketing. See the very different dating profiles generative AI spun up for these big brands.Feb 22, 2023Feb 22, 2023
InQuilt.AIbyQuilt.AIDaters gotta date: The billion dollar business of dating appsSphere’s Ad Evaluation app surveys the major players in the dating app business and finds a little something for everyone.Feb 22, 2023Feb 22, 2023
InQuilt.AIbyQuilt.AIZero-Shot Learning: Dataless ClassificationAs names go, “zero-shot” is unintuitive even by machine learning standards. That makes it no less fascinating, however — especially when…Feb 2, 2023Feb 2, 2023