Brand Insights in 3 Sentences: Brands can learn a thing or two from Taylor Swift’s success in crafting her image and brand building. She’s constantly reinventing herself, but always keeps her audience in mind as she creates every album, and tries to reach them wherever they are. …

Sphere is a cultural research tool that studies online data and applies machine learning models for deeper, more empathetic insights. This time, it finds out what the next generation holds. What comes after Gen Z? The highly anticipated Generation Alpha, who are shaping up to be pretty transformative successors. Being…

Everyone’s talking about artificial intelligence lately and for good reason. As an AI-driven company, we know its potential to be vast and varied, and how it can better the way we live, work, and even how societies are run. …

Machine Writing: Quilt & Create’s AI generates fast, intelligent copy for moments in life when words don’t come easy. This time, it creates unique dating profile bios for our favorite brands. If you think about it, making a dating profile is a lot like brand marketing … yourself. You need…

Sphere is a cultural research tool that studies online data and applies machine learning models for deeper, more empathetic insights. This time, it looks into the how major dating apps market themselves. As big tech continues to permeate our daily lives, the most common answer to “So how did you…

Brand Insights in 3 Sentences: Rihanna’s halftime show at the Superbowl divided viewers, but it certainly revealed a few truths about both her and society today. The performance showcased her marketing genius and reminded us how beloved her music is by fans, and people’s obsession with celebrity pregnancies. …

We hope you enjoyed our previous list of tidbits about retail brands. Here’s part two to round up our retail insights to ten.

Brand Insights in Three Sentences: In-N-Out Burger’s brand carries with it a cultural capital that is unmatched in the fast food industry. Consumers appreciate the high standard of consistency and quality provided by the restaurant’s unique operating model, and view the burger chain as a place to treat themselves to…

Good morning and welcome to our fun facts newsletter, your first step to becoming the most interesting person in any room. We’ll be sending you digestible insights generated by our Diagnostic AI, Sphere, on brands, trends, and culture. A couple of weeks ago, we attended the NRF Retail’s Big Show…